Day five of Cannes has proven to give me even more unforgettable experiences. Lou Reed is one of the worlds most famous musicians in the world. Today Greys New York held a seminar where Lou was able to speak about his creative past. While Reed is old and wise and somewhat monotone, what he had to say regarding music was fascinating. Reed explained that we should ''do something for love'' and not for money. He expressed his distaste for digital downloads and journalists but also praised the advances in technology happening on a day to day basis. Reed discussed his friendship with Andy Warhol and his creative lifestyle. I would have liked to hear more of Reeds personal work however. The seminar ended with Reed reciting his own version of Edgar Allen Poe's '' Raven'' which was truly a work of art.
The Tumblr seminar starring CEO David Karp was a great way to start the afternoon. Karp was engaging and full of life while discussing the creation of Tumblr and what Tumblr can do for the world of advertising. I liked the was Karp kept reiterating the fact that technology and creative art need to work together to create brilliant ideas, it is not just one department waiting on ideas from the other one. Karp was quick to point out that he felt there was a lot of following going on in advertising right now. I think this is a valid point to be made. There should be more of a shift in the way advertisers create brands using social media and technology. The shift should be focused on a more balanced environment where advertisers can create their own media without relying on engineers and tech guides.
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