Day Four of Cannes:
Yesterday I had the chance to go to the annual IPG Women's Diversity breakfast held in the Majestic hotel. While waking up at seven in the morning after a few hours of sleep the night before was difficult, it was definitely worth it. The breakfast consisted of a short summary of statistics of a survey that the agency had held. The survey focused on women's role in the advertising sphere and how people viewed these roles. The survey found that 47% of people did not think gender diversity is a problem within the advertising agency system, which is shocking seeing as only about 20% of women make up top advisors in the industry. The survey was extremely eye opening and made me realize that the lack of women in the industry truly is a problem that should be recognized. I liked the format of the breakfast and the plethora of information that the agency gave the audience. There was also a panel of successful women from around the globe that created and engaging discussion for the audience as well. One of my favorite quotes of the day came from Dana Anderson, the CEO of a global Marketing company. She stated that ''The further you go up to management totem pole, less and less women are at the top. It is hard from women to believe in their work and be confident in it.'' This quote made me think about my goals and how I am going to achieve them. I had never given thought to my self confidence hindering me from being able to be the most successful I could be, but after hearing this quote I realized that this could be a problem I was not even aware of. I believe that this women's breakfast the best invitation I have received so far in Cannes.
Yesterday I also had the pleasure of listening to Conan O'Brien and Anderson Cooper discuss what connects the media and comedy. I was shocked at how intelligent Conan is and I found myself laughing at everything he said. He was able to address what advertising does for his show and his brand while cracking jokes and engaging the audience. Our class was able to speak with Conan afterwards and get one on one time to ask him questions on how the media has changed his life. What I found most interesting was his gratitude towards social media for basically redirecting his career after his drama with NBC. The ''grassroots'' campaign started by his fans to get him back on telivision gave him the opportunity to become successful once again.
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