"The Switch'' is a beer commercial created by Heineken that uses the typical group of ''guys in a bar '' type of plot to display their beer. However, the choice of characters and plot makes this commercial much more enjoyable to watch.
The Switch is an as created by TBWA Amsterdam in coordination with Stink London production company. This pair created an ad that was entertaining but still directly displayed the product. The three men walk into a regular bar that turns into a speakeasy like jazz bar that anyone would love to party in. The cinematography for this commercial is great. In the middle of the party the ''switch'' gear is stuck and the bar almost goes back to the boring setting as before. This keeps the viewer interested in plot and wanting to know what happens next. In the end of the commercial, t he switch is then fixed and the men can keep partying with their delicious Heineken beers.
Although this concept of plot is not entirely original, I like the way the advertising agency created a plot twist and added depth to the typical beer platform.
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