Day Two of Cannes Lions

Day two of Cannes was a hectic, long and entertaining day. I started out my day by going to a seminar by BBDO that discussed how famous artists Ernest Hemingway,Michelangelo and Charles Dickens would have created the best ad agency ever. I liked the way the speakers created set outlines for an amazing agency. The four rules were`; unforgettable characters,compelling plots, populist entertainment and social commentary. These four rules will create the ''greatest storytelling'' which is in essence what modern day advertising agencies do. Another aspect I liked was short clips of commercials and ads that incorporated these steps. The seminar was interesting and knowledgeable as well.
 The JWT seminar however was not well executed nor was it entertaining. The speakers were dull and forced.Mary Mazzio was one of the speakers and while her resume of being an Olympian and a documentary filmmaker was impressive, her interviewing skills were not. The theme of the seminar was ''Meet the parents''and the true meaning was not clear. Mary had parents of advertising directors and artists tell about their children in a forced fashion that sounded rehearsed. The only redeeming factor was the brief appearance of the Internet sensation Kid President. This young boy stole the show in the last ten minutes and truly captured the audiences attention.
Another exciting aspect of day two was the ability to network with professionals of all level types from all over the globe. At the google beach bar, I talked to people in the industry that ranged from junior copywriters to CEOs of global companies. That is by far my favorite aspect of Cannes Lions. This is a unique opportunity to have fun connected and learning from people that one would never have the chance to speak to in their lives. I like the organization of the festival as well. There are learning opportunities  for every type of advertising worker such as tech talks and masterclasses. Cannes is truly a unique place to mingle and get the experience of a lifetime.