It is vary rare to see a commercial that truly presents itself as a work of art and not a corny push for a product. ''Metamorphosis'' is an advertisement by the Havas London advertising company that does just this. It is produced with a high quality film and creates a storyline with interactive characters.
The commercial starts out with an elegant dinner set in medieval times. A beautiful woman and man are looking into each others eyes and later in the night he ventures into her room. The woman seemingly casts a spell on the young man which turns him into a deer over night. The lighting and special effects of this quick scene are incredible and beautifully shot.
In the last part of the commercial, a man goes hunting and shots the dear who appears to be the young man. Later that night the woman and her company are eating the deer for dinner when she notices the young man is missing from his seat. The scene quickly shoots to a famous picture of deers in nature surrounded bid people of the medieval era with the line ''The national gallery presents the Metamorphosis exhibit'' with the dates that the exhibit was running underneath. The advertisement was promoting the Credit Suisse and the national gallery exhibit showcasing art of this type.
I loved the way that the production company, skin flicks London and the advertising agency worked together to create a storyline for the art being shown in the gallery. This intrigues the viewer and creates an imaginary and creative environment for the art. It was a very different way of advertising a museum but in the case of this product it definitely worked.
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