Have you ever given thought to the idea that a very small number of extremely powerful account executives run your life? No? Then take a closer look. Almost everything we own and purchase has come to our decision through advertising. Whether it be your car, your refrigerator or even your education, advertising can truly shape the items of your life. Advertising provides the average person a multitude of statistics, safety guarantees and aesthetic appeal on the latest and greatest products. But does this really mean anything? If your toilet paper is proven to hold stronger than the other brand of toilet paper but all of these claims are made by various companies all yearning for your attention and money, what makes the decision to purchase all of your items truly yours? 

A recent post on the website upworthy.com displays a harsh quote by Banksy ( taken from Sean Tejaratchi) describing how the advertising business truly influences how we as people act on buying our goods. The quote, cleverly written within the iconic Coca Cola bottle shape, describes how the advertising world really takes ahold of our every day lives. The words "Fuck That" in the middle of the bottle immediately catch the readers eye. The intense wording refers to the advertising industry stampeding in on the average persons life and making them feel unworthy or unflattering in order to raise revenue for meaningless products.  This statement is powerful but in my opinion not entirely effective. The extreme choice of words muddles the central idea of the statement. I feel that the anger is definitely portrayed, but the idea is not fully reached to the audience. I would have chosen a tone that is more a call to action rather than an angry outlet. I do however commend the artists ability to incorporate a highly recognizable advertisement such as Coca Cola with a quote that depicts the antithesis of the advertising world itself.