Day Three of Cannes: From Magic to Fashion and everything in between

Today I started with a seminar based on the partnership between Annie Leibovitz and her partnership with Disney to recreate iconic Disney stories with modern day celebrities. While the print ads were extraordinary, I found the interviewing session to be rather dry. Leibovitz is one of the worlds best photographers yet she seemed unamused by the entire session. The moderator did not ask many questions about the branding of Disney and the effectiveness of the campaign, two aspects I was intrigued about. I did however enjoy the short film prepared at the beginning of the seminar that was behind the scenes footage from the celebrity photo shoots. I felt that this brought an aspect of reality to the campaign that the audience could relate to.
 The seminars in the afternoon that I watched were two of my favorite things I have seen thus far in Cannes. The first was a ''storytellers'' seminar with Vivienne Westwood as the guest speaker. At times the interview seemed stale but Vivienne is truly one of the most interesting women I have met. Her insight on all aspects of the world is unique and intelligent. One of my favorite quotes of today is her description of the human race. She described our  intelligence as  '' based off of kindness and light''  but we have not evolved enough yet as one race. Her comments made the audience think abut their roles in this world and our places in history. She ended with a standing ovation and an everlasting impression in my mind.
My favorite seminar at Cannes Lions was the TED Talks seminar based off of magic and technology. A world famous magician used magic to show how technology is changing the world of today, not just in advertising. It was extremely entertaining but there was also a lot of information thrown onto the stage via a slide show in the background. At times I felt the stage was a little cluttered between text, lighting, music and the guest speaker but overall I thought it was a very put together interactive seminar.
I cannot wait to see what new experiences tomorrow in the south of France has to offer.