Today at the festival I decided to see all of the print advertisements that are nominated for awards at the festival. The advertisements displayed are anything from public relations campaigns to social experiments to non profit events. This is my favorite thing I have stumbled upon while in Cannes. All of the ads are unique and creative. My favorite ad was from a Chinese advertising agency for a stain remover. The picture depicted two couples having dinner together, each couple holding hands with their significant others. Then the viewer sees the reflection of the table and one man has his hand on the other woman's leg. The caption is '' no filth can go unseen.'' I thought this was a great way to incorporate a brand into a print ad while still catching the viewers eye. Another great ad I saw today was for a shampoo brand. The print ad had pictures of three males facing you with extremely long beards. The picture is actually an illusion because their ''beards'' are the backs of various women's heads. The illusion of their long hair under the mens faces to create ''beards'' is a fun way of promoting hair growth and keeping the viewer engaged with what the product is supposed to do. I enjoyed beig able to walk around at my own pace and discover all different types of branding.
Today I also ventured out to the beach cabanas where I enjoyed beautiful views of the beach and some free food (Yum!). It was in the cabanas that I realized how truly global this festival is. Almost every company represented was from a different country. I talked to professionals from Brazil, Colombia, Canada and even Puerto Rico. I cannot believe that the festival is almost over, but I am so grateful that I was able to get this experience of a lifetime.
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